15 Questions About Online Advertising eBook Massimo Moruzzi
Download As PDF : 15 Questions About Online Advertising eBook Massimo Moruzzi 
#NOT a real book (Just a screed)
The real question of course is Does online advertising work?
Unfortunately, it's impossible to give a simple answer to this apparently straightforward question.
For starters, this is not a single question, but at least three different ones.
The right question to ask would be for whom does online advertising work?
Do banner ads, what we once called interactive advertising and now call display ads because nobody clicks on them, and much less "interacts" with them, work for publishers? Do they work for advertisers? Or do they just work for the middlemen based in Silicon Valley?
The 15 Questions
1. Why Banner Ads?
2. What Was Online Advertising Supposed to Be Like?
3. Did It Work Out as Advertised?
4. Why Not?
5. Why Are Banner Ads Still Around?
6. Is All This Targeting Good?
7. Is This Advertising at All?
8. How Big Is This Thing?
9. What Is Programmatic?
10. Does Online Advertising Work for Publishers?
11. Does It Work for Advertisers?
12. Does It Work for the Middlemen?
13. Is It a Gigantic Scam?
14. Should My Company Stay Away From Banner Ads?
15. Is There Any Hope for Online Advertising?
Download it now it's a smart 15 minutes' read.
15 Questions About Online Advertising eBook Massimo Moruzzi
I believe the book is interesting. It could of went more into detail about were to place your add but I guess that's for a differt book or for you to try your own luck atProduct details
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15 Questions About Online Advertising eBook Massimo Moruzzi Reviews
not much information.
Good food for thought.
I loved the questions driven approach. However, more details in the real book "What Happened to Advertising? What Would Gossage Do?"
I hired this guy 16 years ago he was crazy back then, and he still is now.
But he's smart, opinionated and fun to read! Take the ebook for a spin.
The hype surrounding online advertising is unbearable, and the fact that Google and Facebook ads seldom work if you are not playing the direct marketing game is one of the most largely known issues of the industry. The autor explains why, with brevity and clarity, you should think twice before employing large resources in buying clicks or other web trash to build your online presence.
This isn’t meant to be one of those business books that reinforce ideas you already have and makes you feel good about yourself.
It’s a book that questions the status quo and many supposed truths about online advertising you take for granted. If you’re blindly buying into online advertising, you needs to read this and ask yourself these simple yet profound questions.
Massimo Moruzzi does a splendid job of quickly getting to the heart of the matter.
You'll never look at online advertising the same way again.
Here's the short version no one pays attention to banner ads so don't waste your money if you want to advertise.
I believe the book is interesting. It could of went more into detail about were to place your add but I guess that's for a differt book or for you to try your own luck at
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